B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
688,200
688,200 -- campaign video views for Dim Mak Records TikTok influencer campaign (Ibranovski 'Kawaii') (2023)
The Dim Mak Records TikTok influencer campaign for Ibranovski's 'Kawaii' achieved 688,200 views.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
688,200
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clicks Talent
Primary
Tier A
https://www.clickstalent.com/kawaii ↗
Source Article
Dim Mak TikTok Case Study | Clicks Talent
top of page
Working with Dim Mak records, we brought three influencers to create content (no specific trend) in order to promote Ibranovski's new single - "Kawaii".
Length of campaign: two weeks
RESULTS
3
Influencers
4,600,000
Followers Targeted
688,200
Views
600+
Organic Videos Created
127,000
Like…
Original Research
Clicks Talent
· Original study ↗
Methodology
Agency case study; 3 influencers, two-week TikTok campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dim Mak Records TikTok influencer campaign (Ibranovski 'Kawaii'): 688,200 campaign video views. Source: Clicks Talent (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kawaii-campaign-views-2023
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<blockquote cite="https://lighthousedata.io/data/kawaii-campaign-views-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>688,200</strong> -- campaign video views for Dim Mak Records TikTok influencer campaign (Ibranovski 'Kawaii')<br><small>Source: Clicks Talent (2023) · <a href="https://lighthousedata.io/data/kawaii-campaign-views-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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