B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- share of respondents increasing social media usage for global consumers (2020-03)

Name: Share Of Respondents Increasing Social Media Usage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2020-03 · n=30,000 · Kantar

44% of global consumers increased their social media usage during COVID-19 isolation in March 2020.

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Attribution: Kantar View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2020-03

Entity

global consumers

Sample Size

30,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kantar Primary Tier A

https://www.backtobusiness.ro/94-dintre-romani-accepta-publicitatea-pe-timpul-covid-19 ↗

Confidence: 57/100 Vintage: 2020-03 Channel: Deep Crawl

Source Article

Back to Business

O noua cercetare de piata, realizata la nivel global de catre Kantar, compania de cercetare de marketing si de media, care a inclus si Romania, dezvaluie felul in care obiceiurile, atitudinile si asteptarile oamenilor se modifica in aceasta perioada. Insight-urile obtinute pot fi un ghid extrem de u…

Original Research

Kantar · Original study ↗

Methodology

Kantar COVID-19 Barometer, wave 1

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

global consumers: 44% share of respondents increasing social media usage. Source: Kantar (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kantar-covid-social-media-use-increase-global

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<blockquote cite="https://lighthousedata.io/data/kantar-covid-social-media-use-increase-global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of respondents increasing social media usage for global consumers<br><small>Source: Kantar (2020-03) · <a href="https://lighthousedata.io/data/kantar-covid-social-media-use-increase-global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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