B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12
12 -- campaign roi for Kanal client VIP segmentation campaigns (2025)
Kanal clients segmenting VIPs and sending targeted offers achieved a 12x ROI.
- Vendor-reported case study/anecdotal result without disclosed methodology or baseline figures
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kanal
Primary
Tier C
https://www.getkanal.com/blog/marketing-campaign-planning-template ↗
Source Article
Your E-Commerce Marketing Campaign Planning Template (The Kanal Playbook) - Kanal
Running an e-commerce brand often feels like you're in a constant sprint. You launch a flash sale one day, push a new product the next, and cross your fingers, hoping something sticks. But what happens when the results are all over the map and your return on ad spend (ROAS) is completely unpredictab…
Original Research
Kanal
· Original study ↗
Methodology
Vendor-reported client outcome from VIP segmentation via WhatsApp offers; no baseline number specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kanal client VIP segmentation campaigns: 12 campaign roi. Source: Kanal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kanal-vip-segmentation-roi-12x
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<blockquote cite="https://lighthousedata.io/data/kanal-vip-segmentation-roi-12x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- campaign roi for Kanal client VIP segmentation campaigns<br><small>Source: Kanal (2025) · <a href="https://lighthousedata.io/data/kanal-vip-segmentation-roi-12x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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