B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$68,000,000,000
$68,000,000,000 -- ad fraud loss for global digital advertising (2022)
Juniper Research estimated that digital advertising spend lost to fraud was approximately $68 billion globally in 2022.
- Estimated figure ('about $68 billion')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$68,000,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Juniper Research
Primary
Tier B
https://clickpatrol.com/knowledge-base/what-is-canvas-fingerprinting/ ↗
Source Article
What is Canvas Fingerprinting? | ClickPatrol™
What is Canvas Fingerprinting?
Canvas fingerprinting is a browser identification technique that draws hidden text or shapes on an HTML5 canvas, reads the pixels back, and hashes the result. Tiny differences in fonts, GPU drivers, and anti-aliasing make the hash surprisingly stable for a given device…
Original Research
Juniper Research
· Original study ↗
Methodology
Juniper Research estimate, February 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global digital advertising: $68,000,000,000 ad fraud loss. Source: Juniper Research (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/juniper-ad-fraud-loss-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/juniper-ad-fraud-loss-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$68,000,000,000</strong> -- ad fraud loss for global digital advertising<br><small>Source: Juniper Research (2022) · <a href="https://lighthousedata.io/data/juniper-ad-fraud-loss-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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