B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2,000,000,000
$2,000,000,000 -- ad fraud loss for mobile advertisers (2017)
App-install ad fraud cost marketers an estimated loss of around $2 billion in 2017.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2,000,000,000
Unit
Currency Usd
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Adjust
Primary
Tier B
https://creativeclicks.com/blogs/how-to-stay-ahead-of-the-competition-in-mobile-advertising/ ↗
Source Article
Mobile advertising: how to stay ahead of the competition in an ever-changing industry | Creative Clicks
Mobile advertising, by nature, is an ever-changing industry. It moves into new and different territories very frequently with the rise of modern factors such as automation, artificial intelligence (AI) attribution, personalisation, 360 tracking, data compliancy, and more. Simply put, mobile advertis…
Original Research
Adjust
· Original study ↗
Methodology
Adjust estimate of mobile ad fraud losses
Methodology documented
Segmentation
Industrymarketing
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Plain Text
mobile advertisers: $2,000,000,000 ad fraud loss. Source: Adjust (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-fraud-loss-2b-2017
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<blockquote cite="https://lighthousedata.io/data/ad-fraud-loss-2b-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2,000,000,000</strong> -- ad fraud loss for mobile advertisers<br><small>Source: Adjust (2017) · <a href="https://lighthousedata.io/data/ad-fraud-loss-2b-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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