B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19.24%
19.24% -- holiday completion rate relative decrease for Survey 160 text message surveys fielded through Juneteenth (Juneteenth vs. pre-holiday baseline) (2021-2024)
Completion rates for Survey 160 text message surveys fielded through Juneteenth saw a 19.24% relative decrease on the holiday compared to pre-holiday baseline.
- Comparisons are made within surveys
- Pooled metadata from 108 surveys
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.24%
Unit
Percentage
Data Vintage
2021-2024
Entity
Sample Size
108
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Survey 160
Primary
Tier A
https://www.survey160.com/methodological-research-blog/how-texting-around-the-holidays-impacts-surve… ↗
Source Article
How Texting Around the Holidays Impacts Survey Performance — Survey 160
How Texting Around the Holidays Impacts Survey Performance
Alexander Dawahare and Ali Raphael, Survey 160
A common question we get at Survey 160 when trying to decide the fielding window for a text message survey is whether texting around major U.S. holidays is likely to impact performance. In short…
Original Research
Survey 160
· Original study ↗
Methodology
Relative (not percentage-point) decrease: 2.6% pre-holiday to 2.1% on Juneteenth, from pooled analysis of 108 surveys, 2021-2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Survey 160 text message surveys fielded through Juneteenth (Juneteenth vs. pre-holiday baseline): 19.24% holiday completion rate relative decrease. Source: Survey 160 (2021-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/juneteenth-completion-relative-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/juneteenth-completion-relative-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.24%</strong> -- holiday completion rate relative decrease for Survey 160 text message surveys fielded through Juneteenth (Juneteenth vs. pre-holiday baseline)<br><small>Source: Survey 160 (2021-2024) · <a href="https://lighthousedata.io/data/juneteenth-completion-relative-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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