B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- unreached target customers for JPMorgan Chase (2025-05)
In May 2025, 39% of JPMorgan Chase's target TV audience was not reached by its linear TV campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/jpmorgan ↗
Source Article
JPMorgan Chase & Co Ad Spend & Reach
JPMorgan Chase & Co Ad Spend & Reach
Reach More Jpmorgan Chase & Co Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$26,696,073
Missed Opportunity
39%
of target customers NOT reached
Only 60.5% reach rate = 11M a…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Derived from Nielsen Ad Intel reach data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
JPMorgan Chase: 39% unreached target customers. Source: Nielsen Ad Intel (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jpmorgan-tv-unreached-target-customers
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<blockquote cite="https://lighthousedata.io/data/jpmorgan-tv-unreached-target-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- unreached target customers for JPMorgan Chase<br><small>Source: Nielsen Ad Intel (2025-05) · <a href="https://lighthousedata.io/data/jpmorgan-tv-unreached-target-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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