B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- unreached target customers for Avis Budget Group (2025-06)
Avis Budget Group left 74% of potential customers unreached in its TV campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/crawford ↗
Source Article
Crawford TV Ad Spend & Reach
Crawford TV Ad Spend & Reach
Reach More Crawford Group Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in June 2025
Ad Spend
$3,428,785
Missed Opportunity
81%
of target customers NOT reached
Only 18.5% reach rate = 6.6M at $523.13 pe…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data as of June 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Avis Budget Group: 74% unreached target customers. Source: Nielsen Ad Intel (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avis-budget-group-unreached-tv-audience-2025
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<blockquote cite="https://lighthousedata.io/data/avis-budget-group-unreached-tv-audience-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- unreached target customers for Avis Budget Group<br><small>Source: Nielsen Ad Intel (2025-06) · <a href="https://lighthousedata.io/data/avis-budget-group-unreached-tv-audience-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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