B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- ai adoption rate for Journalists (global) (2025)
53% of journalists globally report using AI to support their work across a variety of tasks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier A
https://www.cision.co.uk/resources/articles/media-trends-shaping-journalists-work-with-pr/ ↗
Source Article
5 Media Trends Shaping Journalism and PR
Original Research
Cision
· Original study ↗
Methodology
Cision 2025 State of the Media Report, a survey of more than 3,000 reporters from across the globe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists (global): 53% ai adoption rate. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-using-ai-2025
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<blockquote cite="https://lighthousedata.io/data/journalists-using-ai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- ai adoption rate for Journalists (global)<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/journalists-using-ai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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