B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- journalists preferring no attachment pitches for journalists (2026)
Approximately 85% of journalists prefer pitches without attachments.
- Source states 'approximately 85%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/tech-pitches-2026-1-5-success-rate-challenge/ ↗
Source Article
Boost Tech PR: Tactics for 1.5% Pitch Success
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen survey on media consumption trends
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
journalists: 85% journalists preferring no attachment pitches. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-prefer-pitches-without-attachments
HTML Embed
<blockquote cite="https://lighthousedata.io/data/journalists-prefer-pitches-without-attachments" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- journalists preferring no attachment pitches for journalists<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/journalists-prefer-pitches-without-attachments" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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