B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- percentage of journalists advising linkedin connection for Journalists (2025)
25% of journalists surveyed advise PR professionals to connect with them on LinkedIn as a way to take the first step in building relationships.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier A
https://www.cision.co.uk/resources/articles/tips-improve-pr-media-relations/ ↗
Source Article
7 Journalist
Original Research
Cision
· Original study ↗
Methodology
Cision 2025 State of the Media Report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists: 25% percentage of journalists advising linkedin connection. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalists-linkedin-connect-advice-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/journalists-linkedin-connect-advice-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- percentage of journalists advising linkedin connection for Journalists<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/journalists-linkedin-connect-advice-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.