B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- referral click uplift for Facebook news posts with journalist analysis (2012)
Posts with journalists' analysis receive 20 percent more referral clicks than others.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2012
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
paidContent (quoting Facebook's Vadim Lavrusik)
Primary
Tier C
http://www.sfnblog.com/2012/04/26/technology-giants-reshaping-the-news ↗
Source Article
SFN Blog
Original Research
paidContent (quoting Facebook's Vadim Lavrusik)
· Original study ↗
Methodology
Statement by Facebook journalism manager Vadim Lavrusik, quoted via paidContent
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelsocial
Cite this stat
Plain Text
Facebook news posts with journalist analysis: 20% referral click uplift. Source: paidContent (quoting Facebook's Vadim Lavrusik) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/journalist-analysis-referral-clicks-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/journalist-analysis-referral-clicks-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- referral click uplift for Facebook news posts with journalist analysis<br><small>Source: paidContent (quoting Facebook's Vadim Lavrusik) (2012) · <a href="https://lighthousedata.io/data/journalist-analysis-referral-clicks-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.