B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- trust rate face to face recommendations for Jordanian consumers (2026)
89% of survey respondents in Jordan trust family and friends recommendations about products and services when given face-to-face.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
503
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov / MEPRA
Primary
Tier B
https://alexofarabia.com/ ↗
Source Article
Alex of Arabia's Blog
Original Research
YouGov / MEPRA
· Original study ↗
Methodology
YouGov survey commissioned by MEPRA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Jordanian consumers: 89% trust rate face to face recommendations. Source: YouGov / MEPRA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jordan-trust-face-to-face-recommendations
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<blockquote cite="https://lighthousedata.io/data/jordan-trust-face-to-face-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- trust rate face to face recommendations for Jordanian consumers<br><small>Source: YouGov / MEPRA (2026) · <a href="https://lighthousedata.io/data/jordan-trust-face-to-face-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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