B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- email campaign conversion rate increase for Jones Road Beauty Klaviyo email campaigns (via Maverick Inbox Placement Optimizer) (2025)
Jones Road Beauty achieved a 32% increase in email campaign conversion rate after using Maverick's Inbox Placement Optimizer.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maverick
Primary
Tier B
https://www.trymaverick.com ↗
Source Article
Maverick: AI-Powered Email Marketing for Ecommerce
generative AI video marketing
Maverick uses AI-generated video to help ecommerce stores have personalized interactions with each of their customers across their journey
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Original Research
Maverick
· Original study ↗
Methodology
Undated vendor webpage; case study period not stated. Vendor self-reported case study: gains attributed to moving Klaviyo campaigns from Gmail Promotions tab to Primary inbox, with no changes to email content, creative, or workflows.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Jones Road Beauty Klaviyo email campaigns (via Maverick Inbox Placement Optimizer): 32% email campaign conversion rate increase. Source: Maverick (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jones-road-beauty-email-conversion-rate-up-32
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<blockquote cite="https://lighthousedata.io/data/jones-road-beauty-email-conversion-rate-up-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- email campaign conversion rate increase for Jones Road Beauty Klaviyo email campaigns (via Maverick Inbox Placement Optimizer)<br><small>Source: Maverick (2025) · <a href="https://lighthousedata.io/data/jones-road-beauty-email-conversion-rate-up-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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