B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
36%
36% -- increase in job post applications with recruitment video for job posts (2025)
Job posts receive 36% more applications when accompanied by a recruitment video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
versantsolutions.com
Primary
Tier C
https://www.versantsolutions.com/5-tips-to-make-your-career-website-stand-out/ ↗
Source Article
Five Tips To Make Your Career Website Stand Out - Versant Solutions
Your career website is your company’s window into its culture and work environment. Are you using this powerful recruitment tool to make a striking first impression? In today’s hyper competitive talent market, it’s critical to have a career website that is fresh, dynamic, engaging and tells prospect…
Original Research
versantsolutions.com
· Original study ↗
Methodology
Recruitment marketing statistic cited without named original study
Methodology documented
Segmentation
IndustryRecruitment
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
job posts: 36% increase in job post applications with recruitment video. Source: versantsolutions.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/job-posts-video-applications-lift
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<blockquote cite="https://lighthousedata.io/data/job-posts-video-applications-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- increase in job post applications with recruitment video for job posts<br><small>Source: versantsolutions.com (2025) · <a href="https://lighthousedata.io/data/job-posts-video-applications-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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