B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share of job advertising budget wasted for job advertising budgets (2023)
Up to 40% of job advertising budgets are wasted due to inefficient CPC deals or manual/low-frequency ad optimisation practices.
- Represents an upper bound ('up to 40%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aptitude Research
Primary
Tier C
https://www.hirematic.com/it/roi-optimisation-recruitment-marketing/ ↗
Source Article
ROI Optimisation for Recruitment Marketing
Measuring the return on investment (ROI) for recruitment marketing can be challenging. Traditional ROI calculations involve subtracting the initial cost of an investment from its final recruiting value, dividing that number by the cost of the investment, and multiplying it by 100.
How to Measure ROI…
Original Research
Aptitude Research
· Original study ↗
Methodology
Aptitude Research findings cited by Hirematic
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
job advertising budgets: 40% share of job advertising budget wasted. Source: Aptitude Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/job-ad-budget-waste-aptitude
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<blockquote cite="https://lighthousedata.io/data/job-ad-budget-waste-aptitude" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of job advertising budget wasted for job advertising budgets<br><small>Source: Aptitude Research (2023) · <a href="https://lighthousedata.io/data/job-ad-budget-waste-aptitude" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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