B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93.1%
93.1% -- expected awareness effect rate for JIAA survey respondents (digital audio advertising professionals) (2025-10)
93.1% of JIAA survey respondents expect digital audio advertising to be effective for brand awareness in the marketing funnel.
- Multiple responses allowed across marketing funnel stages
- Sample size is 72 responses from 41 companies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93.1%
Unit
Percentage
Data Vintage
2025-10
Entity
Sample Size
72
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
一般社団法人日本インタラクティブ広告協会 (JIAA)
Primary
Tier B
https://audiostart.info/2026/03/18/jiaa-2025/ ↗
Source Article
JIAA、「2025年デジタルオーディオ広告に関する会員意識調査」結果を公表
Original Research
一般社団法人日本インタラクティブ広告協会 (JIAA)
· Original study ↗
Methodology
Share of respondents selecting 'awareness' (認知) as the funnel stage where digital audio advertising can be expected to have effect; presented with a marketing funnel framework; JIAA survey, October 2025
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 76.1% | |
| 2025-10 (current) | 93.1% | +22.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
JIAA survey respondents (digital audio advertising professionals): 93.1% expected awareness effect rate. Source: 一般社団法人日本インタラクティブ広告協会 (JIAA) (2025-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jiaa-digital-audio-funnel-awareness-2025
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<blockquote cite="https://lighthousedata.io/data/jiaa-digital-audio-funnel-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.1%</strong> -- expected awareness effect rate for JIAA survey respondents (digital audio advertising professionals)<br><small>Source: 一般社団法人日本インタラクティブ広告協会 (JIAA) (2025-10) · <a href="https://lighthousedata.io/data/jiaa-digital-audio-funnel-awareness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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