B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76.1%
76.1% -- expected awareness effect rate for JIAA survey respondents (digital audio advertising professionals) (2024)
In the prior year (2024) JIAA survey, 76.1% of respondents cited awareness as an expected advertising effect of digital audio ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
一般社団法人日本インタラクティブ広告協会 (JIAA)
Primary
Tier B
https://audiostart.info/2026/03/18/jiaa-2025/ ↗
Source Article
JIAA、「2025年デジタルオーディオ広告に関する会員意識調査」結果を公表
Original Research
一般社団法人日本インタラクティブ広告協会 (JIAA)
· Original study ↗
Methodology
Prior-year (2024) survey figure for the 'awareness' funnel effect, cited in the 2025 JIAA report as comparison baseline
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 76.1% | |
| 2025-10 | 93.1% | +22.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
JIAA survey respondents (digital audio advertising professionals): 76.1% expected awareness effect rate. Source: 一般社団法人日本インタラクティブ広告協会 (JIAA) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jiaa-digital-audio-funnel-awareness-2024
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<blockquote cite="https://lighthousedata.io/data/jiaa-digital-audio-funnel-awareness-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.1%</strong> -- expected awareness effect rate for JIAA survey respondents (digital audio advertising professionals)<br><small>Source: 一般社団法人日本インタラクティブ広告協会 (JIAA) (2024) · <a href="https://lighthousedata.io/data/jiaa-digital-audio-funnel-awareness-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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