B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19,000
19,000 -- retweet count for JC Penney (2014-02)
JC Penney's intentional typo tweets received upwards of 19,000 retweets each.
- The source notes 'upwards of 19,000 retweets each' across the two posted tweets
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19,000
Unit
Count
Data Vintage
2014-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fashion and Mash
Primary
Tier B
https://fashionandmash.wordpress.com/2014/02/03/jc-penney-tried-but-failed-to-nail-social-marketing-… ↗
Source Article
JC Penney tried, but failed to nail social marketing during Super Bowl XLVIII
Last year’s Super Bowl game was all about the success Oreo achieved with its Dunk in the Dark instant Twitter response. While lots of brands played with social this time round – from Tide to Chobani – no one quite nailed it in the same way, or certainly not with a legitimate real-time feel to it.
JC…
Original Research
Fashion and Mash
· Original study ↗
Methodology
Per-tweet engagement during Super Bowl XLVIII campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
JC Penney: 19,000 retweet count. Source: Fashion and Mash (2014-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jcpenney-super-bowl-retweets
HTML Embed
<blockquote cite="https://lighthousedata.io/data/jcpenney-super-bowl-retweets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19,000</strong> -- retweet count for JC Penney<br><small>Source: Fashion and Mash (2014-02) · <a href="https://lighthousedata.io/data/jcpenney-super-bowl-retweets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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