B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49.4%
49.4% -- online brand research before purchase rate for Japanese internet users (2024)
49.4% of Japanese internet users conduct online research about a brand before purchasing items.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49.4%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AJ Marketing
Primary
Tier B
https://scalingyourcompany.com/guide-to-digital-marketing-agents-in-japan/ ↗
Source Article
Ultimate Guide to Digital Marketing Agents - Scaling Your Company
The trend for digital marketing in Japan is expanding rapidly now with around 119 million active internet users. According to the latest data from AJ Marketing, almost half (49.4%) of Japanese internet users conduct online research about a brand before purchasing items, sometimes even making inquiri…
Original Research
AJ Marketing
· Original study ↗
Methodology
Cited from AJ Marketing article
Methodology documented
Segmentation
Industryecommerce
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Japanese internet users: 49.4% online brand research before purchase rate. Source: AJ Marketing (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/japanese-internet-users-brand-research
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<blockquote cite="https://lighthousedata.io/data/japanese-internet-users-brand-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49.4%</strong> -- online brand research before purchase rate for Japanese internet users<br><small>Source: AJ Marketing (2024) · <a href="https://lighthousedata.io/data/japanese-internet-users-brand-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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