B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34.3%
34.3% -- trust in influencers rate for Japanese social media users aged 15-24 (2021-03)
Roughly 34.3% of survey respondents in Japan aged 15 to 24 cited admiring an influencer's taste as a reason for trusting them.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.3%
Unit
Percentage
Data Vintage
2021-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://scalingyourcompany.com/influencer-marketing-agency-in-japan/ ↗
Source Article
Finding an Influencer Marketing Agency in Japan
Introduction
Businesses all around the world are realizing the value of influencer marketing as a means of reaching target audiences and generating revenue. One of the world’s greatest economies, Japan, has experienced a rise in the use of influencer marketing recently as one type of strategy of dig…
Original Research
Statista
· Original study ↗
Methodology
Second most frequent reason for trusting an influencer, cited via Statista
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021-03 (current) | 34.3% | |
| 2021-03 (current) | 36% | +5.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Japanese social media users aged 15-24: 34.3% trust in influencers rate. Source: Statista (2021-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/japan-youth-admire-influencer-taste-34pct
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<blockquote cite="https://lighthousedata.io/data/japan-youth-admire-influencer-taste-34pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.3%</strong> -- trust in influencers rate for Japanese social media users aged 15-24<br><small>Source: Statista (2021-03) · <a href="https://lighthousedata.io/data/japan-youth-admire-influencer-taste-34pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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