B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6%
6% -- share of media budget for Japanese advertisers (2025)
Advertisers in Japan allocate only 6% of their total media budget to Out of Home (OOH) advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organisation
Primary
Tier B
https://www.worldooh.org/news/greater-collaboration-needed-in-japanese-ooh ↗
Source Article
WOO President Tom Goddard calls for greater collaboration in the Japanese OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association.
Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH industry, in association with the World Out of Home Organisation (WOO).
The one-day conference, attracting over 450 delegates, was held at Tokyo Midtown Hall and was the first event WOO has …
Original Research
World Out of Home Organisation
· Original study ↗
Methodology
Stated by WOO President at OOH Tokyo Conference
Methodology documented
Segmentation
IndustryAdvertising
RegionAPAC
Channelout_of_home
Cite this stat
Plain Text
Japanese advertisers: 6% share of media budget. Source: World Out of Home Organisation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/japan-ooh-share-media-budget-2025
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<blockquote cite="https://lighthousedata.io/data/japan-ooh-share-media-budget-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of media budget for Japanese advertisers<br><small>Source: World Out of Home Organisation (2025) · <a href="https://lighthousedata.io/data/japan-ooh-share-media-budget-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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