B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
47%
47% -- organic traffic for IWantMyName (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Search Engine Journal
Primary
Tier A
https://www.searchenginejournal.com/root-domain-subdomain-ecommerce-seo/ ↗
Source Article
Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO?
Ecommerce websites don’t always start out that way.
Sometimes they started off as just plain-jane, non-transactional sites.
As consumer behavior evolves to include more and more online shopping, especially given the current pandemic conditions, businesses that began as brick-and-mortar are turning t…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Case study on blog migration from subfolder to subdomain.
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
IWantMyName: 47% organic traffic. Source: Search Engine Journal (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iwantmyname-case-study-traffic-decrease
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<blockquote cite="https://lighthousedata.io/data/iwantmyname-case-study-traffic-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- organic traffic for IWantMyName<br><small>Source: Search Engine Journal (2020) · <a href="https://lighthousedata.io/data/iwantmyname-case-study-traffic-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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