B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.5%
7.5% -- email popup conversion rate for Email popups with a discount or lead magnet incentive (Ivyforms exit intent campaign analysis) (2025)
Email popups with a discount or lead magnet incentive convert at 7.5% to 7.65% according to an Ivyforms exit intent campaign analysis.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ivyforms
Primary
Tier C
https://www.saasfactor.co/blogs/modal-ux-design ↗
Source Article
Modal UX Design: Best Practices, Examples & Common Mistakes
Last Update:
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A user taps delete on a file they meant to keep, and nothing stops them until it is already gone. That gap is exactly what modal UX design closes. A modal window interrupts the screen just long enough to confirm, collect, or cla…
Original Research
Ivyforms
· Original study ↗
Methodology
Source reports a range of 7.5-7.65%; midpoint 7.575% extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email popups with a discount or lead magnet incentive (Ivyforms exit intent campaign analysis): 7.5% email popup conversion rate. Source: Ivyforms (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ivyforms-email-popup-conversion-incentive
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<blockquote cite="https://lighthousedata.io/data/ivyforms-email-popup-conversion-incentive" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- email popup conversion rate for Email popups with a discount or lead magnet incentive (Ivyforms exit intent campaign analysis)<br><small>Source: Ivyforms (2025) · <a href="https://lighthousedata.io/data/ivyforms-email-popup-conversion-incentive" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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