B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,000,000
3,000,000 -- campaign video views for "To Hear Mum!" IVF campaign (Ukraine) (2018)
3 million people watched the social video for the 'To Hear Mum!' IVF campaign in Ukraine.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,000,000
Unit
Count
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newsfront
Primary
Tier B
https://www.newsfront.com.ua/en/cases/to-hear-mom-multi-channel-campaign-to-change-attitudes-towards… ↗
Source Article
"To Hear "Mom": Multi-channel Campaign to Change Attitudes Towards IVF - newsfront
December 2018
The project: “To Hear “Mum!” Challenge: We had to not only draw public attention to the problem of infertility but also change the perception of IVF as a fertilization method. Approach: We developed a comprehensive all-Ukrainian social project to help couples become parents. The multic…
Original Research
Newsfront
· Original study ↗
Methodology
Self-reported agency campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
"To Hear Mum!" IVF campaign (Ukraine): 3,000,000 campaign video views. Source: Newsfront (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ivf-campaign-video-views-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ivf-campaign-video-views-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,000,000</strong> -- campaign video views for "To Hear Mum!" IVF campaign (Ukraine)<br><small>Source: Newsfront (2018) · <a href="https://lighthousedata.io/data/ivf-campaign-video-views-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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