B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- share of internet users avoiding booking after negative reviews for Internet users booking hotels (2024)
35% of Internet users would shy away from booking a hotel if they encountered more negative reviews than positive ones.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ITB and University of Worms
Primary
Tier B
https://www.mara-solutions.com/post/how-to-respond-to-hotel-reviews-the-complete-guide ↗
Source Article
How to Respond to Hotel Reviews: The Complete Guide
Online reviews have become an important part of the travel industry. Travelers use them to find and compare places to stay, while hotels use them to manage how they are perceived by potential and existing customers.
It’s no secret that reviews can help boost your sales. But did you know they can als…
Original Research
ITB and University of Worms
· Original study ↗
Methodology
Empirical study by ITB and University of Worms, Germany
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionEMEA
Cite this stat
Plain Text
Internet users booking hotels: 35% share of internet users avoiding booking after negative reviews. Source: ITB and University of Worms (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/itb-users-avoid-hotels-negative-reviews
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<blockquote cite="https://lighthousedata.io/data/itb-users-avoid-hotels-negative-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of internet users avoiding booking after negative reviews for Internet users booking hotels<br><small>Source: ITB and University of Worms (2024) · <a href="https://lighthousedata.io/data/itb-users-avoid-hotels-negative-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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