B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

40%

40% -- search volume growth yoy for Italy event-driven travel searches (Q4 2025)

Q4 2025  · Expedia Group

Event-driven searches for Italy increased by 40%+ YoY ahead of a 2026 winter sports event.

  • The source text notes growth was '40%+'
Cite this stat Share How we verify
Attribution: Expedia Group View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Italy event-driven travel searches
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Expedia Group Primary Tier A
https://atlasperk.com/guides/seo-for-travel/keyword-research/ ↗
Confidence: 57/100 Vintage: Q4 2025 Channel: Deep Crawl
Source Article
Keyword Research & Strategy for Travel Operators
Keyword Research & Strategy for Travel Businesses Market Verdict: Travel Keyword Strategy in 2026 Travel businesses earn 35% of website traffic from organic search, making it the single largest channel for most operators. But that channel is under pressure: AI Overviews now appear on roughly 30% of …
Original Research
Expedia Group · Original study ↗

Expedia Group Travel Trends

Methodology documented
Industrymarketing
Plain Text
Italy event-driven travel searches: 40% search volume growth yoy. Source: Expedia Group (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/italy-event-search-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/italy-event-search-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- search volume growth yoy for Italy event-driven travel searches<br><small>Source: Expedia Group (Q4 2025) · <a href="https://lighthousedata.io/data/italy-event-search-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →