B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- share of buyers using ai guided assistants before contacting salesperson for Buyers in IT roles (2025)
89% of buyers in IT roles agree they will use more AI guided assistants to act as their intermediary before contacting a salesperson.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier A
https://qa.idc.com/resource-center/blog/the-buyer-behavior-shift-capitalizing-on-ais-potential/ ↗
Source Article
The Buyer Behavior Shift: Capitalizing on AI's Potential
Over the last five years, B2B tech buyers’ preference for digital engagement across their journey has risen substantially. GenAI is a driving force behind this shift in buyer behavior – and marketers must capitalize on it before it’s too late.
In 2024, 74% of B2B tech buyers have said they’re going …
Original Research
IDC
· Original study ↗
Methodology
IDC buyer behavior research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Buyers in IT roles: 89% share of buyers using ai guided assistants before contacting salesperson. Source: IDC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/it-buyers-ai-guided-assistants
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<blockquote cite="https://lighthousedata.io/data/it-buyers-ai-guided-assistants" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of buyers using ai guided assistants before contacting salesperson for Buyers in IT roles<br><small>Source: IDC (2025) · <a href="https://lighthousedata.io/data/it-buyers-ai-guided-assistants" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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