B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- unsubscribe rate due to irrelevant content for email subscribers (2021)
52% of people cite receiving irrelevant information as one of the main reasons why users unsubscribe from emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amandawhitedigital.com
Primary
Tier C
https://amandawhitedigital.com/2021/10/29/peaky-digital-speaky-digital-event/ ↗
Source Article
This week I attended the Peaky Digital first ever S'peaky digital meet-up
Original Research
amandawhitedigital.com
· Original study ↗
Methodology
Statistic cited during a digital marketing event talk; original research source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email subscribers: 52% unsubscribe rate due to irrelevant content. Source: amandawhitedigital.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irrelevant-email-unsubscribe-52pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/irrelevant-email-unsubscribe-52pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- unsubscribe rate due to irrelevant content for email subscribers<br><small>Source: amandawhitedigital.com (2021) · <a href="https://lighthousedata.io/data/irrelevant-email-unsubscribe-52pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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