B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24%
24% -- brand block rate on social media for consumers receiving irrelevant marketing emails (2024)
24% of consumers surveyed by ParcelLab reported blocking a brand on social media in response to receiving irrelevant marketing emails or content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ParcelLab
Primary
Tier C
https://www.wgentech.com/growth-hacks/omnichannel-multichannel-marketingstrategies/ ↗
Source Article
Omnichannel vs Multichannel: Unveiling the key distinctions
To keep up with the ever-evolving landscape of marketing, successful brands have prioritized providing seamless multichannel and omnichannel experiences to meet this heightened demand and keep their communications conversational. While adapting to this change, some wonder about key distinctions betw…
Original Research
ParcelLab
· Original study ↗
Methodology
Survey by ParcelLab, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers receiving irrelevant marketing emails: 24% brand block rate on social media. Source: ParcelLab (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irrelevant-email-social-block-24pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/irrelevant-email-social-block-24pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- brand block rate on social media for consumers receiving irrelevant marketing emails<br><small>Source: ParcelLab (2024) · <a href="https://lighthousedata.io/data/irrelevant-email-social-block-24pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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