B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- revenue per session lift for iRobot overlay test (2012)
An overlay test by iRobot highlighting an upgrade program resulted in a 17% lift in revenue per session.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iRobot
Primary
Tier C
http://www.verticalresponse.com/blog/effective-tests-we-should-be-conducting-but-probably-arent/ ↗
Source Article
Effective Tests We Should All be Conducting
Original Research
iRobot
· Original study ↗
Methodology
A/B test of overlay popup about upgrade program
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iRobot overlay test: 17% revenue per session lift. Source: iRobot (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irobot-overlay-rpv-lift-17pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/irobot-overlay-rpv-lift-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- revenue per session lift for iRobot overlay test<br><small>Source: iRobot (2012) · <a href="https://lighthousedata.io/data/irobot-overlay-rpv-lift-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.