B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- share of spend wasted on irrelevant terms for Irish SMB Google Ads accounts (2023)
An analysis of 200 Irish SMB accounts in 2023 found that 28% of total spend was wasted on irrelevant search terms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
200
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hotiron.digital
Primary
Tier C
https://hotiron.digital/why-is-my-cpc-so-high-7-reasons-your-google-ads-costs-are-skyrocketing-in-20… ↗
Source Article
Why Is My CPC So High? 7 Reasons Your Google Ads Costs Are Skyrocketing in 2026 - HOT IRON Digital
Did you know that 64% of Irish small businesses currently report that their digital marketing spend has outpaced their revenue growth since January 2025? It’s a common frustration to watch your daily budget disappear by 11:00 AM while your cost-per-conversion climbs into double digits. You aren’t al…
Original Research
hotiron.digital
· Original study ↗
Methodology
Analysis of 200 Irish SMB accounts
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionEMEA
Channelpaid_ads
Cite this stat
Plain Text
Irish SMB Google Ads accounts: 28% share of spend wasted on irrelevant terms. Source: hotiron.digital (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-smb-wasted-spend-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/irish-smb-wasted-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of spend wasted on irrelevant terms for Irish SMB Google Ads accounts<br><small>Source: hotiron.digital (2023) · <a href="https://lighthousedata.io/data/irish-smb-wasted-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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