B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- competitor analysis usage rate for Irish content marketers with documented strategy (2019)
58% of surveyed Irish content marketers with a documented strategy include competitor analysis.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
256content.com
Primary
Tier A
https://www.256content.com/blog/the-5-irish-content-marketing-report-results-that-surprised-us-the-m… ↗
Source Article
The 5 Irish Content Marketing report results that surprised us the most
The 5 Irish Content Marketing report results that surprised us the most
Posted by Bryan Arnott
August 13th, 2019
Content marketing is now an established marketing strategy that puts the customer at the centre of the conversation. As Irish brands move from brand-led communications and advertising to …
Original Research
256content.com
· Original study ↗
Methodology
Subset of respondents with documented strategies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Irish content marketers with documented strategy: 58% competitor analysis usage rate. Source: 256content.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/irish-documented-strategy-competitor-analysis-2019
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<blockquote cite="https://lighthousedata.io/data/irish-documented-strategy-competitor-analysis-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- competitor analysis usage rate for Irish content marketers with documented strategy<br><small>Source: 256content.com (2019) · <a href="https://lighthousedata.io/data/irish-documented-strategy-competitor-analysis-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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