B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33.9%
33.9% -- brand research via social media for Ireland internet users (2022)
33.9% of internet users in Ireland aged 16-64 who use social media use it for brand research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.9%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Datareportal / We Are Social / Hootsuite
Primary
Tier B
https://forwardmarketing.ie/irish-social-media-statistics/ ↗
Source Article
83 interesting Irish Social Media Statistics - Forward Marketing
What is the most popular social media platform in Ireland? How much is spent on social media advertising in Ireland each year? How much time is spent on social media on average per day? What is Facebooks potential ad audience compared to Instagrams? Just how important is social media for brand and p…
Original Research
Datareportal / We Are Social / Hootsuite
· Original study ↗
Methodology
Datareportal Digital 2022 Ireland Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ireland internet users: 33.9% brand research via social media. Source: Datareportal / We Are Social / Hootsuite (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ireland-brand-research-social-2022
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<blockquote cite="https://lighthousedata.io/data/ireland-brand-research-social-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.9%</strong> -- brand research via social media for Ireland internet users<br><small>Source: Datareportal / We Are Social / Hootsuite (2022) · <a href="https://lighthousedata.io/data/ireland-brand-research-social-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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