B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- share saying ai search ads reduce trust for U.S. adults (2026)
63% of U.S. adults surveyed by Ipsos say that ads in AI search results would reduce trust.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Ipsos
Primary
Tier B
http://www.searchenginejournal.com/author/matt-southern/page/8/ ↗
Source Article
Matt Southern - 8/40
Original Research
Ipsos
· Original study ↗
Methodology
Ipsos survey of U.S. adults on attitudes toward ads in AI search results; reported via Search Engine Journal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. adults: 63% share saying ai search ads reduce trust. Source: Ipsos (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipsos-ai-search-ads-trust-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ipsos-ai-search-ads-trust-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share saying ai search ads reduce trust for U.S. adults<br><small>Source: Ipsos (2026) · <a href="https://lighthousedata.io/data/ipsos-ai-search-ads-trust-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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