B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32
32 -- campaign roi for IPPUDO | MAiSEN Malaysia launch campaign (2025)
The IPPUDO | MAiSEN Malaysia launch campaign achieved an ROI of 31.8x.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mad Hat Asia
Primary
Tier A
https://www.madhat.asia/our-work-case-studies/2025/8/14/the-perfect-pairing-how-malaysia-became-the-… ↗
Source Article
Mad Hat Asia - The Perfect Pairing: How Malaysia Became the First to Host IPPUDO | MAiSEN
The Gardens Mall Sets the Stage for a World-First Japanese Dining Experience
If ramen is the warm hug of Japanese comfort food, and tonkatsu is its golden, crispy high-five, what happens when you put them in the same room?
When our client approached us with the task of launching the world’s first co…
Original Research
Mad Hat Asia
· Original study ↗
Methodology
Agency-reported campaign ROI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IPPUDO | MAiSEN Malaysia launch campaign: 32 campaign roi. Source: Mad Hat Asia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ippudo-maisen-launch-roi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ippudo-maisen-launch-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32</strong> -- campaign roi for IPPUDO | MAiSEN Malaysia launch campaign<br><small>Source: Mad Hat Asia (2025) · <a href="https://lighthousedata.io/data/ippudo-maisen-launch-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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