B
Evidence Grade B
Safe to Cite
Current
19.7%
19.7% -- share of ad impressions for iPad devices (2026-03)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.7%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA Global)
Primary
Tier A
https://mmaglobal.com/content_category/research/10/538?page=3 ↗
Source Article
Statistical Snapshots
Original Research
Mobile Marketing Association (MMA Global)
· Original study ↗
Methodology
iPad devices took share away from iPhone devices during the month; prior-month (February) share was 17.2%.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026-02 | 17.2% | |
| 2026-03 (current) | 19.7% | +14.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPad devices: 19.7% share of ad impressions. Source: Mobile Marketing Association (MMA Global) (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipad-share-of-ad-impressions-march
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ipad-share-of-ad-impressions-march" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.7%</strong> -- share of ad impressions for iPad devices<br><small>Source: Mobile Marketing Association (MMA Global) (2026-03) · <a href="https://lighthousedata.io/data/ipad-share-of-ad-impressions-march" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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