B
Evidence Grade B
Safe to Cite
Current
17.2%
17.2% -- share of ad impressions for iPad devices (2026-02)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.2%
Unit
Percentage
Data Vintage
2026-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA Global)
Primary
Tier A
https://mmaglobal.com/content_category/research/10/538?page=3 ↗
Source Article
Statistical Snapshots
Original Research
Mobile Marketing Association (MMA Global)
· Original study ↗
Methodology
Prior-month iPad share of impressions as reported in the March edition for month-over-month comparison.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026-02 (current) | 17.2% | |
| 2026-03 | 19.7% | +14.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPad devices: 17.2% share of ad impressions. Source: Mobile Marketing Association (MMA Global) (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipad-share-of-ad-impressions-february
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ipad-share-of-ad-impressions-february" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.2%</strong> -- share of ad impressions for iPad devices<br><small>Source: Mobile Marketing Association (MMA Global) (2026-02) · <a href="https://lighthousedata.io/data/ipad-share-of-ad-impressions-february" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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