B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- ai adoption rate executives for company executives with mature AI rollout (2025)
1% of company executives feel their AI rollout has reached maturity.
- Data is based on PrimeAudience proprietary survey/research
- Subjective assessment of AI rollout maturity
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PrimeAudience
Primary
Tier C
https://newdigitalage.co/strategy/ipa-bellwether-q3-25-industry-reaction/ ↗
Source Article
IPA Bellwether Q3 ‘25: industry reaction - New Digital Age
New Digital Age gathered reaction to the latest IPA Bellwether report for Q3 2025…
Mateusz Rumiński, VP of Product at PrimeAudience
“With budgets on a steady upward trajectory, brands need to consider how to maximise their successes in these moments of positivity. As the report shows, opportunities …
Original Research
PrimeAudience
· Original study ↗
Methodology
PrimeAudience data
Methodology documented
Segmentation
IndustryAll
RegionUS
RoleExecutive
Cite this stat
Plain Text
company executives with mature AI rollout: 1% ai adoption rate executives. Source: PrimeAudience (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipa-bellwether-q3-25-ai-adoption-executives
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<blockquote cite="https://lighthousedata.io/data/ipa-bellwether-q3-25-ai-adoption-executives" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai adoption rate executives for company executives with mature AI rollout<br><small>Source: PrimeAudience (2025) · <a href="https://lighthousedata.io/data/ipa-bellwether-q3-25-ai-adoption-executives" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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