B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- ip to postal match accuracy for IP targeting data providers (2025-11)
A study benchmarking ~1 billion IP records from six providers found IP-to-postal linkages were accurate only around 13% of the time.
- Approximated value (~13%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
1,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIMM / Go Addressable / Truthset
Primary
Tier A
https://afford-x.com/blog/market-report-us-digital-ad-targetting ↗
Source Article
Market report: US Digital ad targetting.
Original Research
CIMM / Go Addressable / Truthset
· Original study ↗
Methodology
CIMM / Go Addressable / Truthset study benchmarking ~1 billion IP records from six providers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IP targeting data providers: 13% ip to postal match accuracy. Source: CIMM / Go Addressable / Truthset (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ip-postal-linkage-accuracy-cimm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ip-postal-linkage-accuracy-cimm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ip to postal match accuracy for IP targeting data providers<br><small>Source: CIMM / Go Addressable / Truthset (2025-11) · <a href="https://lighthousedata.io/data/ip-postal-linkage-accuracy-cimm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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