B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- visitor identification rate for B2B website traffic (IP-to-company lookup) (2025)
Overall benchmark identification rate of B2B website traffic via IP-to-company lookup ranges from 15% to 35%.
- Identification rates vary significantly by visitor network type, remote work prevalence, and company size.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
LeadBoxer
Primary
Tier B
https://www.leadboxer.com/learn/ip-to-company-lookup-identify-website-visitors ↗
Source Article
IP to Company Lookup: How to Identify Your Website Visitors — LeadBoxer
IP to Company Lookup: How to Identify Your Website Visitors
Identify company visitors from IPs, enrich with firmographics, score intent, and route high-value accounts while filtering weak matches.
Most B2B website visitors never fill out a form, but their company may still be visible. In many cases,…
Original Research
LeadBoxer
· Original study ↗
Methodology
Range 15-35%; midpoint reported. Vendor-published benchmark for IP-to-company identification.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B website traffic (IP-to-company lookup): 15% visitor identification rate. Source: LeadBoxer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ip-lookup-identification-rate-15-35
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ip-lookup-identification-rate-15-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- visitor identification rate for B2B website traffic (IP-to-company lookup)<br><small>Source: LeadBoxer (2025) · <a href="https://lighthousedata.io/data/ip-lookup-identification-rate-15-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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