B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- ip to email match accuracy for IP targeting data providers (2025-11)
A CIMM / Go Addressable / Truthset study found IP-to-email linkages were accurate approximately 16% of the time.
- Study was conducted across six data providers benchmarking approximately 1 billion IP records.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
1,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CIMM / Go Addressable / Truthset
Primary
Tier A
https://afford-x.com/blog/market-report-us-digital-ad-targetting ↗
Source Article
Market report: US Digital ad targetting.
Original Research
CIMM / Go Addressable / Truthset
· Original study ↗
Methodology
CIMM / Go Addressable / Truthset study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IP targeting data providers: 16% ip to email match accuracy. Source: CIMM / Go Addressable / Truthset (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ip-email-linkage-accuracy-cimm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ip-email-linkage-accuracy-cimm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- ip to email match accuracy for IP targeting data providers<br><small>Source: CIMM / Go Addressable / Truthset (2025-11) · <a href="https://lighthousedata.io/data/ip-email-linkage-accuracy-cimm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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