B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- retailer personalization adoption for global retailers (2021)
By 2021, nearly 80% of retailers will be able to customize store visits for customers using IoT personalization.
- Estimated / projected value ('nearly 80%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
onactuate.com
Primary
Tier C
https://www.onactuate.com/erp/what-is-iot/ ↗
Source Article
What is IoT?
It’s a connected world, we just live in it.
If you haven’t been paying attention, internet-connected devices are now everywhere. From cars to speakers to fridges to scales to toothbrushes, it’s now the norm for consumer goods to come standard with an internet connection for the purpose of collecting…
Original Research
onactuate.com
· Original study ↗
Methodology
Projection: retailers able to customize store visits for customers via IoT-driven personalization
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retailers: 80% retailer personalization adoption. Source: onactuate.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iot-retailer-personalization-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iot-retailer-personalization-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- retailer personalization adoption for global retailers<br><small>Source: onactuate.com (2021) · <a href="https://lighthousedata.io/data/iot-retailer-personalization-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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