B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
1.4%
1.4% -- mobile app ad conversion rate for banner ads for mobile apps on iOS (2013-10)
Banner ads for mobile apps on iOS had a conversion rate of 1.4% according to InMobi's October 2013 report.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.4%
Unit
Percentage
Data Vintage
2013-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
InMobi
Primary
Tier B
http://www.emarketer.com/Article/OS-Affects-Mobile-App-Ad-Conversion-Rates/1010331 ↗
Source Article
OS Affects Mobile App Ad Conversion Rates
Original Research
InMobi
· Original study ↗
Methodology
Source: InMobi's 'App Insight Report'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
banner ads for mobile apps on iOS: 1.4% mobile app ad conversion rate. Source: InMobi (2013-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios_banner_ad_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios_banner_ad_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.4%</strong> -- mobile app ad conversion rate for banner ads for mobile apps on iOS<br><small>Source: InMobi (2013-10) · <a href="https://lighthousedata.io/data/ios_banner_ad_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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