B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39.1%
39.1% -- smartphone os market share for Apple iOS (2015)
Apple iOS held a 39.1% market share of smartphone operating systems in the United States in 2015 according to Kantar WorldPanel.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39.1%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Kantar WorldPanel
Primary
Tier B
https://www.5gtechnologyworld.com/apple-holds-on-as-dominant-u-s-smartphone-brand-in-2015/ ↗
Source Article
Apple Holds On as Dominant U.S. Smartphone Brand in 2015 - 5G Technology World
Apple held on to its lead as the top smartphone brand in the United States in 2015, snagging 40 percent of the smartphone market share.
According to a new report from Parks Associates, the tech giant beat out rival Samsung, which had 31 percent of the market share, and LG, which came in third place …
Original Research
Kantar WorldPanel
· Original study ↗
Methodology
Kantar WorldPanel ComTech data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 27.9% | |
| 2011 | 19% | -31.9% |
| 2011-03 | 27% | +42.1% |
| 2015 (current) | 39.1% | +44.8% |
| 2016 | 20.5% | -47.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iOS: 39.1% smartphone os market share. Source: Kantar WorldPanel (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-us-os-market-share-2015
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<blockquote cite="https://lighthousedata.io/data/ios-us-os-market-share-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.1%</strong> -- smartphone os market share for Apple iOS<br><small>Source: Kantar WorldPanel (2015) · <a href="https://lighthousedata.io/data/ios-us-os-market-share-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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