B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27.9%
27.9% -- smartphone os market share for Apple iOS (2010)
Apple iOS held a 27.9% share of the U.S. smartphone market according to a Nielsen Company report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27.9%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Company
Primary
Tier A
http://marketingwithnewtechnology.wordpress.com/ ↗
Source Article
Marketing with New Technology
Original Research
Nielsen Company
· Original study ↗
Methodology
Nielsen Company report on US smartphone OS share
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 (current) | 27.9% | |
| 2011 | 19% | -31.9% |
| 2011-03 | 27% | +42.1% |
| 2015 | 39.1% | +44.8% |
| 2016 | 20.5% | -47.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iOS: 27.9% smartphone os market share. Source: Nielsen Company (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-smartphone-share-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-smartphone-share-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.9%</strong> -- smartphone os market share for Apple iOS<br><small>Source: Nielsen Company (2010) · <a href="https://lighthousedata.io/data/ios-smartphone-share-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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