B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- remarketing conversion change for US iOS eCommerce apps (2021)
In the US, iOS remarketing conversions decreased by 50% in the months following the iOS 14.5 launch.
- Represents a decrease following the iOS 14.5 ATT launch
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier A
https://digitalmedianet.com/appsflyer-report-finds-55-surge-in-consumer-spend-in-ecommerce-apps-lead… ↗
Source Article
AppsFlyer Report Finds 55% Surge in Consumer Spend in eCommerce Apps Leading into the 2021 Holiday Season
AppsFlyer Report Finds 55% Surge in Consumer Spend in eCommerce Apps Leading into the 2021 Holiday Season
COVID-19 continues to drive eCommerce growth in 2021, but Apple’s iOS 14 and ATT are impacting how marketers are approaching acquisition and remarketing budgets
SAN FRANCISCO–(BUSINESS WIRE)–#ho…
Original Research
AppsFlyer
· Original study ↗
Methodology
Months after iOS 14.5 / ATT launch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US iOS eCommerce apps: 50% remarketing conversion change. Source: AppsFlyer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-remarketing-conversion-down-50pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-remarketing-conversion-down-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- remarketing conversion change for US iOS eCommerce apps<br><small>Source: AppsFlyer (2021) · <a href="https://lighthousedata.io/data/ios-remarketing-conversion-down-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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