B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- mobile os market share for Apple iOS (NZ and Australia) (2021)
Apple's iOS accounts for over 40% of the mobile operating system market in both New Zealand and Australia.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marsdigital.co.nz
Primary
Tier C
https://marsdigital.co.nz/data-privacy-ios-14-what-does-it-mean-for-digital-marketing/ ↗
Source Article
Data Privacy & iOS 14: What Does it Mean for Digital Marketing? | Mars Digital
Over 40% of the mobile OS market in both NZ and Australia has been taken up by Apple’s iOS. Millions of users are now being prompted to opt-in or opt-out of multi-site/app tracking through IDFA, a unique tracking code that is applied to an individual. This identifier has been used to track the custo…
Original Research
marsdigital.co.nz
· Original study ↗
Methodology
Author-cited market share figure for NZ and Australia mobile OS market
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iOS (NZ and Australia): 40% mobile os market share. Source: marsdigital.co.nz (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-mobile-os-market-share-nz-au
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-mobile-os-market-share-nz-au" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- mobile os market share for Apple iOS (NZ and Australia)<br><small>Source: marsdigital.co.nz (2021) · <a href="https://lighthousedata.io/data/ios-mobile-os-market-share-nz-au" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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