B Evidence Grade B Safe to Cite Dated

$2 -- cost per install for iOS app in US (2018)

Name: Cost Per Install Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2018 · Business of Apps

Cite this stat Share How we verify

Attribution: Business of Apps View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2018

Entity

iOS app in US

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Business of Apps Primary Tier A

https://appsamurai.com/app-marketing-strategies-are-cost-per-install-cpi-campaigns-really-worth-it/ ↗

Confidence: 73/100 Vintage: 2018 Channel: Common Crawl

Source Article

CPI Advertising Networks (2026)

Cost per install (CPI) is a type of CPA model. It implies charging for an instance when a mobile app copy is installed on a smartphone or tablet computer. To calculate the cost per install total, expenditure on ads to drive app installs should be divided over a total number of installs that were gen…

Also cited by

Apptica https://apptica.com/blog/how-does-app-store-optimization-work-in-successful-mobi…

2026-07-10

appsamurai.com https://appsamurai.com/blog/app-marketing-strategies-are-cost-per-install-cpi-ca…

2026-06-14

Appsamurai https://web.archive.org/web/20210410211813id_/https://appsamurai.com/app-marketi…

2026-08-14

Original Research

Business of Apps · Original study ↗

Methodology

Average Cost Per Install data from Business of Apps.

Segmentation

Channelgovernment

Cite this stat

Plain Text

iOS app in US: $2 cost per install. Source: Business of Apps (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-app-cost-per-install-us-2018

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ios-app-cost-per-install-us-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per install for iOS app in US<br><small>Source: Business of Apps (2018) · <a href="https://lighthousedata.io/data/ios-app-cost-per-install-us-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →