B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- phone call lead conversion rate for home services industry (2025)
The home services industry has a 46% phone call lead conversion rate.
- Highest of any industry
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier B
https://kirro.io/cro-services-for-local-business ↗
Source Article
CRO Services For Local Business (2026 Guide)
CRO services for local business means improving the places where customers say yes (or keep scrolling). Your Google Business Profile. Your website. Your phone handling. Your booking flow. Your reviews.
It’s not the same as CRO for an online store. There’s no shopping cart. No checkout funnel. A loca…
Original Research
Invoca
· Original study ↗
Methodology
Invoca 2025 benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
home services industry: 46% phone call lead conversion rate. Source: Invoca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invoca-home-services-call-conversion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/invoca-home-services-call-conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- phone call lead conversion rate for home services industry<br><small>Source: Invoca (2025) · <a href="https://lighthousedata.io/data/invoca-home-services-call-conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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